Merino Performance Apparel from the bottom of the world. Wānaka, New Zealand.
New Bike Range
New Arrivals
The Journal

Inspiration Behind the Design: Diversion
A behind-the-scenes look at our award-winning bike capsule.

How to Pack for Bikepacking: From 5-500km
Bikepacking is part adventure, strategy, and smart packing. Matt Fairbrother knows how to travel fast and light, with comfort. Here’s his take on how to pack from 5-500km.

All New: Award Winning.
We can think of 100 ways our Merino Wool bike apparel is the best in the industry. But we’ll let the industry vouch for us this time around.

The Marvelous and Mystifying Mind of Matt Fairbrother
Pink noise, Whoop data, nature's nectar and going the 'hard way'. What makes this unique human, tick?