Merino Performance Apparel from the bottom of the world. Wānaka, New Zealand.
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Shop New Arrivals
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Yonder Merino Organic Cotton T-Shirt
$69.95
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Icon Merino Classic T-Shirt
$99.95
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Icon Merino T-Shirt
$94.95
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Bella Merino Long Sleeve Hood
$149.95
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Temple Merino Long Sleeve Hood
$139.95
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Cascade Merino Base Layer Long Sleeve
$129.95
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NEW STYLE
Canyon Merino Insulated Hooded Jacket
$329.95
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Snow Collection
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Offgrid Merino Fleece Long Sleeve
$179.95
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Cascade Merino Base Layer Long Sleeve
$119.95
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NEW COLOUR
Cascade Merino Base Layer Long Sleeve
$129.95
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NEW STYLE
Canyon Merino Insulated Hooded Jacket
$329.95
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NEW COLOUR
Yotei Merino Long Sleeve
$139.95
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NEW COLOUR
Bella Merino Long Sleeve Hood
$149.95
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Transparency
We partner with the world’s best in Wool manufacturing to ensure quality, transparency, and ethical production. We are leading the charge in future-proof apparel.
Merino Performance
Merino Wool is at the centre of everything we do. It's nature's performance fibre. Merino keeps you cool when it's hot, warm when it's not, and smelling fresh from first chair to last round.
Our Story
Sometime back in the early noughties, a storm-chasing Kiwi ski bum living out of a ski bag pondered a big problem - his gear wasn't cutting it for both epic mountain missions and post-shred hangs at the bar. Here we are 16 years later.