In the Utah desert, it won’t be the cameras or crowds that make Rampage what it is - it’ll be the crews. The ones with shovels in hand, dirt under their nails, and the same focus that turns dust into gold.
When Robin Goomes and her crew roll back into Virgin, Utah, they’ll arrive in Merino gear built for the grind - custom Mons uniforms designed for those moving dirt long before the cameras roll. Escapade shorts with hammer loops and gold stitching, future-season shirts, and weather-ready caps - workwear that’s less about matching and more about belonging.
The design started where it should - with the people who’ll wear it. The dig crew need gear that can take on heat, dust, and the relentless rhythm of long desert days. Every choice was made for a reason — from the added hammer loops to the breathable natural fibres that keep them cool when the desert turns it on.
When they're out there all day, Merino just works. It breathes, dries fast, and stays comfortable long after the sun drops. No hype. No gimmicks. Just performance built into the fibre itself.
From Crew to Collection
The same idea - of graft, precision, and shared purpose: each piece ties back to the energy of the crew, reinterpreted through the lens of design.
The graphics are led by a custom ‘Pick Head’ typeface, rough-edged and industrial, inspired by the tools that carve lines into desert rock. A spray of rocks erupts behind it - movement, impact, and chaos. The target symbol marks focus; the checkers and helmet graphics nod to competition. And threaded through it all, a touch of pink - a wink to last year’s “Barbie Bike” moment, now reimagined as quiet confidence.
It’s not nostalgia. It’s evolution.
Every piece, from the crew’s custom Escapade Shorts to the drop’s Merino Icon T-Shirts, carries the fingerprints of its origin - the desert, the dig, and the crew.
This drop hasn’t been built in a boardroom; it’s been built from the ground up, inspired by the same hands that shape the lines.
Because Digging for Gold isn’t about perfection. It’s about the process - the craft, the teamwork, and the pursuit of something that only exists once you dig deep enough to find it.
Join us in supporting Robin Goomes and her crew as they head back to Rampage - Digging for Gold and chasing the next chapter of history.
